Company · About
THE WIPER EXPERTS.
Wiper Express is the aftermarket parts supplier behind Autotex, Clix, and DOGA. Founded in 1991 in New Jersey. Privately held, second generation family led. We stock, ship, and support wiper programs for the channels that move them. Nothing else.
It started with lunch at a café in New Jersey.
In 1991, Paula ran a café and Steve ran car washes. Steve used to come in for lunch, and over those lunches, they started talking business. They noticed something nobody else seemed to: New Jersey's full-service gas stations and car washes were the perfect place to sell windshield wipers, and nobody was doing it right. The attendants were the ones at the pump and at the wash who saw the worn blades before the driver did.
So Paula and Steve loaded a van with a wiper system they put together and started driving up and down the New Jersey Parkway. Gas station to gas station. Car wash to car wash. They didn't just drop off wipers. They trained the attendants how to sell them, how to install them, how to spot the ones that needed replacing. Wiper Express was a system, not a box of blades, and it caught on fast.
That's the founding story. Two small business owners who saw an opening, hustled the Parkway, and built a specialist wiper company from scratch. More than three decades later, it's still the same family business and still focused on exactly one category.
Dyna. Jiffy Lube. Rain-X.
As Wiper Express grew, Paula and Steve locked in manufacturing through a partnership with Dyna as the North American exclusive supplier. That gave the young company the supply backbone it needed to scale beyond the New Jersey Parkway.
The rise of the quick-lube category (Jiffy Lube in particular) became the next growth engine. A working partnership between Wiper Express and Jiffy Lube put Dyna blades into quick-lube bays across the country, and the model that worked in NJ gas stations scaled nationally.
Then came private label. Wiper Express was the partner and supplier that launched the Rain-X windshield wiper line, and from there the program expanded into dozens of aftermarket brand programs we still run today. Private label became a core capability, not a side project.
Same families. Same category. New tools.
The families Paula and Steve started together in 1991 still own Wiper Express. In 2025, the second generation of both families stepped into board and executive team roles, continuing the founding values while bringing the systems and scale a modern aftermarket parts supplier needs.
Seth Schwartz leads the company as President, carrying forward what his father Steve started on those Parkway drives in 1991. Arthur Leardi serves as Vice President and Director of Sales, with Domenica Minnocci as Director of Finance. Together with a tight operating team that covers purchasing, marketing, ecommerce, warehouse, customer service, and orders, the second generation is running the playbook Paula and Steve wrote and adding the tools the next thirty years will need.
The rule from day one still holds. Specialize in wipers. Train the channel. Show up when customers need us. Now with better logistics, a bigger catalog, a larger team, and an AI assistant named Wendy running administrative support behind the scenes, the fundamentals are the same.
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Whether you're a parts store, service center, distributor, fleet, or private label brand, we have a program built for you.